We just had to share this brilliant piccy with you. This is Joan, getting her claws into a mobile phone to encourage SMS donations to help safeguard the health and welfare of her feline friends.
The snap was commissioned by the Feline Advisory Bureau (FAB), and shot by top animal photographer Jane Burton. FAB recently signed up to Justgiving SMS and has already raised almost £500. Joan is now the face of their campaign to encourage text donations.
Claire Bessant, FAB's chief executive said, "We already influence the care of 1 million cats a year, and through the use of text messaging we hope to make it easy for cat lovers of all ages to support us."
With Joan doing the publicity, who could resist donating? Go on. Text CAT to 83338 to donate £3 to FAB.*
* Messages charged at standard rate. You will receive two confirmation messages, each charged at £1.50. FAB will receive your donation net of charges applied by mobile network operators and a processing fee. If you have any questions regarding this service, please call 020 7549 2222.